News

Red Dot awards

Total Identity wins two Red Dot awards

Proad Identity

Taiwan-based corporate and product identity agency Proad Image Design rebaptised itself into Proad Identity, to show the ambition to become a top agency in consultancy and design on the subject of identity. Being very successful already (last year, multiple IF and Red Dot Awards were won and Jennifer Tsai, managing director of Proad Identity, was named Entrepreneur of the Year in Taiwan), the company strives for more. Based on the connection with Total Identity (Proad Identity is a prominent member of the Total Identity Network), the agency aims at conquering a number 1 position in corporate and product identity in Taiwan and entering the Chinese market.

New business model for Total Identity network

To facilitate and dynamise the network in sharing knowledge and experience, Total Identity developed a unique and discerning franchise-based businees model, a so-called 'cafetaria system.

Identity Ethics, Networks and Organizations

Manuel Demetz of Total Identity Italy on this market topic.

2007 Network Meeting

Berlin hosted the meeting of Total Identity Network Partners. A report.

Great film, no award

Total Identity did not win the Hamel Award 2006, but impressed with its audiovisual contribution.

Network incorporates CSR

The Total Identity Network is quickly becoming an interesting and serious player in the world of identity and communication. The second annual conference (in Antwerp, Belgium) showed evidence of a decentral growing and developing of new ideas and technologies that are all based on the same mindset and mentality.

International group meeting

From 24 September 2006 to the 26th the second international meeting of the Total Identity Network will take place in Antwerp, hosted by network partner Gramma.

Corporate profile

The Total Identity Network is an international franchise network of 10 European and Asian identity agencies. Based on its expertise in positioning, communication and design of corporate identities, the network will serve to define and shape the new demands of markets in respons to major economic and social developments.

Vision

The internationalization of the economy enters a new phase that manifests an increasing need for an alternative in providing corporate identy solutions, which builds upon European values and experience, rather than upon Anglo-American.

Mission

In establishing a unique, international franchised network of agencies that share the same vision with respect to positioning, communications strategy and corporate design, concrete, proactive steps will be taken to capitalise on this trend. Drawing from their combined products and services, the agencies serve common commercial and governmental markets in a characteristically manner.

Market approach

Developing a corporate identity and helping an organization to become aware of itself in its communications, symbols and behavior is a skill and an art. In particular, this requires a great deal of creativity, along with years of experience and the combined creative effort of such disciplines as communications, design and management.

Increasing globalization has made it necessary for us to view identity in a broader context. There are two reasons for this. First, companies often expand beyond their original national borders and utilize their identity on an international scope. Second, more and more companies are becoming aware of the importance of their corporate identity.

Against this backdrop, the Total Identity Network develops identities on a worldwide scale. Experience has taught us that working with local agencies enables us to better shape the identity process. Particularly when dealing with knowledge of the local market and culture and the further refinement of the identity created. A local agency whose goal is to develop the corporate identity of its clients offers a great deal of added value in this respect. And this is the kind of agency we wish to have as a partner.

This website shows the diversity and the approach that we want to develop in an international context. Our objective is to find new partners in this venture.