The housing market in the Netherlands as we know it is a product of a long process that is highly regulated by rent control, rent and rent indexation. This regulation determines the behavior of consumers in this market. There was also strong price increase (buy) houses due to a combination of factors on the demand and supply side. Housing associations to apply to this social context and to relate this to continue to develop.

The social enterprise
Woonbedrijf is a Dutch corporation of a fourth major player in this field. Together with Total Identity, on the basis of social realities and expectations of the future direction of the shifting role of housing associations and from there determined the future course of direction Woonbedrijf reassessed. The corporate story is written, there has been a leading concept that forms the basis for all communication and their interrelationships.

Strategy
From stones to happiness
The focus is on a sustainable future where together we work with commitment from all belanghouders of living cultures to measure. The role of Woonbedrijf has a new more powerful and lasting been pursued. It is with genuine expertise and a broad support among the residents to an ideal objective. It is based on the idea of value-conscious and strive to build lasting happiness of people who are proud of their lives and their jointly designed and constructed nearby.

Concept
Play Role Model
Play key role model the contours of the operation of Woonbedrijf in context and form define the umbrella concept for all communication and coherence. This leading concept makes clear how these resources with a different creative, integrated voice evangelize to the different belanghouders.

Design
The policy wording of the corporate story is the DNA: this is how we built. The communicative text is the iD: From here we continue to grow a team of private entrepreneurs. The Mindset (The Setup), so together we achieve sustainable living environments. The newspaper W1, W2, W. ..: we move and operate in a changing context and make it manifest. The play area, we involve everyone and provide space and building blocks for co-creating sustainable living environments on location.

Developing customer value
The starting point is the interaction with all of in social and economic development of the housing market. The various funds with different frequencies and appearance precisely tailored to the target shape, are aligned and interlock. This creates a flywheel of the balanced presence of Woonbedrijf in the full court, by its employees up to the politicians in The Hague. Through co-creation, animation and extensive shared responsibilities, the role occupied and claimed as a social director.

For more information please contact Caro van Dijk: cvdijk@totalidentity.nl