News

Taiwan-based corporate and product identity agency Proad Image Design rebaptised itself into Proad Identity, to show the ambition to become a top agency in consultancy and design on the subject of identity. Being very successful already (last year, multiple IF and Red Dot Awards were won and Jennifer Tsai, managing director of Proad Identity, was named Entrepreneur of the Year in Taiwan), the company strives for more. Based on the connection with Total Identity (Proad Identity is a prominent member of the Total Identity Network), the agency aims at conquering a number 1 position in corporate and product identity in Taiwan and entering the Chinese market.