News

The South Korean financial branch has grown rapidly over the past few years. The number of organizations is large, while their distinction in services and products is hardly recognisable. Margins drop, which makes it all the more necessary to innovate. The Hungkuk Financial Group identified this problem and now offers as the first on the Korean market a full package of insurance, mortgages, and other financial products.

Targeting the individual

Subsequently the renewed offer has to be positioned properly in the arena of financial corporations. Total Identity took on the challenge to visualize the total concept, the (organizational) carrier and its ambition (corporate identity). The concept of a corporate identity that focuses on the singularity and ambition of a company is relatively new in mass-orientated Asia: therefore expectations run high. Total Identity advises on and developes the corporate design of the Hungkuk Financial Group and its subisidaries. The project is scheduled to finish end of September 2006 and will present Hungkuk’s ambitions as a self-assured company.