In the changing context of the market there is a need for service organisations to look beyond their clients and their customers and anticipate on changes faster than ever. Their knowledge constantly needs to be up-to-date and to be translated into pro-active solutions for their customers. Offering static services is no longer sufficient.

GITP acknowledged the necessity for transition. To stay ahead of competition, this specialist and Dutch market leader in Human Resources needed new focus. Organising passion became this new focus. A choice to go back to its core business: assessing and developing people.

In assessing and developing people, more focus is put on the individual. People tend to take more control over the direction of their career. GITP accompanies this individual process by assessing them in different stages in the context of the phase they find themselves in. This is done professionally and individually within the organisation they are part of.
At the same time, apart from the ‘inner scientific world,’ the ‘outer social world’ enters GITP. Insights no longer only come from psychology. By observing social and economic developments, scientifically founding these observations and putting them into operation through in- and external trainings and development courses, ‘Assessing and Developing’ is placed in a new frame.

The insight that GITP obtains from the connection with clients, science and society are shared with the external world. This is done through publications and articles, but also through marketing communication. Through statements GITP takes a clear position in current topics. Provided with use of eye-catching images and with the logo of GITP as a stamp at the bottom of the page, advertisements but also other means of marketing communication (like product brochures), literally and figuratively have a very outspoken character. Aimed at the individual, that can or can’t recognize him or her self in this.

For the internal communication a soft formula is developed. Decentralised, informal and individual communication is facilitated through an internal communication infrastructure that has shape, but without contents. The professionals are stimulated and free to develop, search and discover, and free to share, without parameters set by the communication department.
Knowledge comes from outside in and inside out in a constant reciprocation. The debate is constant within GITP and with the outer world. Inside and outside are virtually the same. This is done through a strong corporate publishing strategy, where coverage of the debate, results of the research and translation of the knowledge into services are carried out through various means and channels. The website, e-zines, movies, publications, reports, podcasts, advertisements, free publicity and a magazine are the carriers of the communication, that GITP uses to show that they have knowledge of people based on topics and science.