The image of Wales as an agricultural country no longer fits the truth. Wales also offers a high-tech, multimedia environment and a lucrative investment climate. However, foreign investors are often not aware of these aspects of Wales. The country is in need of a more business-like image.

The Welsh Development Agency’s core business is to attract foreign investors to Wales with a focus on the European and American market. By working together closely with PR agencies the agency manages to keep local communication in hand. The PR/PA unit of Total Identity, together with Belgian agency Coris, takes care of the Benelux market. This consortium is directed and co-ordinated by the London-based PR/PA consultancy Chelgate. The partnership guarantees short communication lines with the client and a perfect match of PR/PA expertise and local networks.