Our 4D approach

The goal of Total Identity’s 4D cycle is to create a positive and effective innovation dynamic within your organisation.

In Discover, we study people’s lives, behaviour and context. We look for deeper insights into the lives and motives of customers, end users and the people in your organisation. More

Total Identity launches Total Public

The communication and design agency subsidiary of Total Identity in The Hague is rebranded to Total Public.   Marcel Douw, Managing Director The Hague office: "Over the past years we have build up so much expertise in the public domain that we have chosen to explicit bring this expertise to the market. Our clientele consists largely of organizations that ascribe themselves a social role. "Public" should not be understood as "government", but as the public domain between governments, markets and citizens. We have a good understanding of the sometimes complex stakeholder structures and dynamics in this area. It’s not so much the positioning of the organization itself, but rather their contribution to the social environment which often is the central theme. This applies to both organizations and institutions in healthcare, culture, government and NGO’s but also platforms, service providers and trade associations." We are especially proud of the implementation of the 'one logo' Dutch government project over the past four years. The measureable effects and savings are tremendous, it's a very interesting business case and example for many foreign governments. More

Social identity

The Flemish Consultation Platform and Quartier Latin are combining forces in a joint initiative aimed at anchoring the Flemish higher education in Brussels. More More

Prestigious contract in South Korea

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The Modular Barrier

The Urban Barrier is a sustainable solution for building sites or mass-events combining separation, communication and routing functions. It’s quality is that it adds value to building sites and facilitate large crowds. More

Redesign of the IBK Card portfolio

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Total Identity finds in CDR its Korean partner

Per 1st of August 2010 will be cooperated on several areas as corporate and brand identity. More

The new fase of ELP (European Leadership Platform)

Sharpen your mind at the round table: The Sharp Circle. Total Identity advised on the naming and brand architecture and led the communications and design at a higher level of ELP. More

Holland Financial Center: ambition & communication

Design and communication initiatives served the rapidly growing initiatives of HFC. Also the need of a strong profile increased. More

De Fysiotherapeut

The Royal Dutch Society for Physiotherapy (KNGF) represents the interests of a highly fragmented profession. Use Time to develop a common identity. More

Ahrend: Humanising Spaces

Ahrend has more than one hundred years experience and is leader in the Benelux, a brand with a rich history. The relationship with Total Design, Total Identity later, has been formed decades ago to include the development of the MEHES furniture concept and the development of corporate identity in the seventies.   More

ARN Sustainability Report 2009: Focus on the stakeholders

Auto Recycling Netherlands (ARN) has in the fifteen years of its existence stormy developed. The organization was set up in 1995, financed by the disposal, ensuring that old cars in an environmentally friendly way disassembled and processed. More

Bartimeus stands for the open society

Bartiméus specializes in life with a visual impairment. The foundation supports young and old in live, learn, work and daily life. Bartiméus would like to improve the quality of life for people who are blind or visually impaired. More

Woonbedrijf: The social enterprise

The housing market in the Netherlands as we know it is a product of a long process that is highly regulated by rent control, rent and rent indexation. This regulation determines the behavior of consumers in this market More

From care in the communtity to a care community

The Zonnehuis association is committed to people who through age or otherwise have lost the control and depend on intensive care. This will be done by asking for public attention and taking responsibility to contribute to improving quality of care and life. More

Family Lawyers Divorce Mediators (vFAS) taking the next step

With 950 lawyers and mediators is vFAS, the Association of Family Lawyers & Divorce Mediators, organizational expertise in family law. More

Schiphol theGROUNDS

The Schiphol Group manages Schiphol airport, airlines and is home to a major international hub, also the business around the airport. The area is characterized by strong economic activity, especially with various luminaries in the logistics sector. More

Fundamental rebranding operation Bavaria

It is not just a rebranding that Bavaria has made in recent months. The Swinkels family, flying from the Brabant Lieshout the brewery for over 300 years running, wanted to return to base. Result: the 'heritage' is visible again, with new, 21st century élan. More

EasyWalker: repositioning & brand identity

EasyWalker, world famous in the Netherlands. What a beautiful Dutch brand relevant, powerful and vitality in a fast fashion 'market for child transport? Only twenty years young, but already a mark in history - and big challenges. More

VBA investment professionals: standard for quality and integrity

In 1961, VBA established as the Society of Investment Analysts. Today the association represents the interests of a wide range of investment professionals. With over a thousand members working in different disciplines within the financial world, from big banks and institutional investors to small brokers and private asset managers. More

Total Identity has moved

Since 24 september we will be having a new adress: Pedro de Medinalaan 9 in 1086 XK Amsterdam on IJburg, Steigereiland.                                                                        Our telephonenumber will stay the same.   More

wirDesign new partner of Total Identity

The Dutch identity and positioning expert Total Identity and the German communication consultancy agency wirDesign decided on 10 September for a strengthening partnership. By this strategical partnership both will exchange know how, support each other by boundary transcending projects and their international market. More

Total Identity wins two Red dot Awards

This year Total Identity is the winner of two Red Dot awards. The identity for the new Italian osteria franchise concept called Russo's and the oneline student platform for Brussels have both won a Red Dot. The International Red Dot Awards is one of the most prestigious prices in Europe, handed out by the Design Zentrum Nordrhein Westfalen in Germany. This year's award ceremony is held in Berlin. Russo's identity previously also won a Bronze One Pencil award in New York.    More

Total Identity is going to work for ECABO

Total Identity is asked by ECABO to develop a corporate story and connect the past and the future, so this can be translated to the main goals and core messages. ECABO is a knowledge center for the economic/administration and ICT professions.   More

Besix

Although the Besix Group was founded end of 2004, the construction company has over a century experience in infrastructure projects worldwide. A century of expansion that created a company with different markets and brands; a company in which subsidiaries operate independently: making market recognition far from ideal.   More

FiftyTwoDegrees

In response to new market developments and the competition from low wages countries Philips Semiconductors intensifies the cooperation between suppliers and customers: an interaction between partners in technology, business and lifestyle to accelerate the development of products that have a higher added value and are more tuned in to the market demands. More

Vedior- Lust for life

The Lust for Life campaign positions Vedior distinctively. It integrates all brand activities combining the power of design and communications to generate maximum impact.   More

IHC Merwede- The context of change

IHC Merwede is a major player in the dredging and offshore industry. The group develops, builds and manages various types of vessels, equipment and systems for these markets. It is distinguished by technologically innovative. Before they develop and integrate innovative equipment that full justice is inspired them with new, unique ships. More

IHC Merwerde- The context of change

Total Identity develops together with the management of IHC Merwede a new vision for the organization and position in the market. Total Identity advises on corporate strategic level to develop a financial holding company. IHC Merwede integrates its activities into a strong unit, which is resistant to recessions and to compete with other players who also operate as a whole. IHC Merwede is an organization with a name, a brand and identity. The Total Identity Group also recommends that its value to its stakeholders in its policy by seeking knowledge and creativity explicitly visible. More

Humanising_Spaces

Koninklijke Ahrend NV is with more than one hundred years of experience and leadership in the Benelux a brand with a rich history. The relationship with Total Design, changed in Total Identity later, has been formed decades ago to include the development of Mehes furniture design and development of corporate identity in the seventies. From a strategic rapid phase resulted brand and market orientation in a new focus, a new pay-off and brand new dynamics. Besides that the Co ¬ innovation platform and has recently launched and the _Create NOW Flagship Store had opened. More

Vedior- Lust for life

The Lust for Life campaign positions Vedior distinctively. It integrates all brand activities combining the power of design and communications to generate maximum impact. The campaign flows through to corporate design, image communications, action marketing and shop design. More

FiftyTwoDegrees

In response to new market developments and the competition from low wages countries Philips Semiconductors intensifies the cooperation between suppliers and customers: an interaction between partners in technology, business and lifestyle to accelerate the development of products that have a higher added value and are more tuned in to the market demands. This cooperation must reshape the future of technological product development and boost the Dutch knowledge economy. More

Besix

Although the Besix Group was founded end of 2004, the construction company has over a century experience in infrastructure projects worldwide. A century of expansion that created a company with different markets and brands; a company in which subsidiaries operate independently: making market recognition far from ideal. Despite lacking recognition, the company has a strong international market position. The bond with the Benelux home market however is less strong and needs new impulses. All and all, more unity is required: unity in house style, in communication and behaviour. Therefore Total Identity is asked to develop a new corporate identity. More

The Ando Agenda

Every year, printing office Ando works together with a designer to create the Ando Agenda. For the year 2010 Total Identity The Hague was asked to fulfill this task. The Ando Agenda is about traveling in time, the eternity, the rhythm and creating time. More

ShingYoung&G-Well (Korea)

ShinYoung is a Korean real-estate developer. The last few years, the company has been expanding from a mere, mainstream apartment building developer, to an all-round realty manager. To match the company’s identity with the new vision, a new Corporate Design programme had to be developed. More

BNG

BNG is the specialist in financing public facilities. The bank contributes to quality of life in the Netherlands by playing an active role in developing reliable facilities for society. Furthermore, at BNG the public interest takes pride of place. The organisation does not focus on max- imising profits but on benefits to society. This is what sets it apart from commer- cial banks. BNG enjoys Triple-A status and was recently voted the third most secure bank in the world. More