Consistency

One of the basic principles of i-Base is the so-called single source reference. Directing all users, from communication staff to graphic suppliers to this one and only source of information will save time, energy and attention and will lead to more consistent expression of the corporate design. Design management is concentrated on this single source, not on various subsidiaries and agencies of a company and will rule out individual interpretations.

Availability

The owner of the content of an i-Base is in control of access. Logging in requires identification and a password. In this way, the right parties are granted the appropriate rights to view, copy or download information and files from the i-Base. The technological structure of the i-Base allows 24-hours a day accessibility, 7 days a week anywhere in the world. Accessing the i-Base requires no special software, just a regular Internet browsing application.

User-friendliness

Information available in the i-Base varies from on-screen displayed text to ready to use artwork. The generic building blocks can be found there, but also guidelines and instructions explaining how the building blocks should (and should not!) be used. Often these instructions have already been implemented in pre-made templates.

Savings

The i-Base sets the corporate design down in up to date, flawless and ready-to-use design building blocks and therefore reduces production errors to nil. The production process runs without interventions due to incorrect, incomplete or unclear instructions. An extra plus is that the design tool supports your organization in the production and distribution of business cards, (staff) advertorials etc.

Conclusion

The i-Base is a product uniquely developed by Total Identity with one goal: high quality corporate identity management. The i-Base helps a company to become aware of its identity and how to present this clearly to employees and business relations, competitors and clients. The i-Base is therefore an indispensable tool for positioning your company in its surroundings.